In response to these challenges, companies in the MSG market are focusing on transparency and educating consumers about the safety and culinary benefits of MSG. Marketing campaigns emphasizing the scientific backing and culinary versatility of MSG can help dispel myths and promote its usage in both home cooking and professional kitchens. Furthermore, embracing clean label practices and emphasizing the ingredient’s natural origins can appeal to a broader audience, particularly those prioritizing health and wellness.
Understanding E233 A Food Additive Overview