In the United States, sorbic acid and potassium sorbate are considered GRAS (generally recognized as safe) (21 CFR 182.3089; 21 CFR 182.3225; 21 CFR 182.3640; and 21 CFR 182.3795).
In recent years, consumers have become increasingly aware of their food choices, prompting a rise in demand for natural sweeteners. Products like stevia and monk fruit extract have gained popularity as alternatives to artificial sweeteners, including aspartame. These natural options are often perceived as healthier and free from controversies associated with synthetic sweeteners.