E110 is classified as a food additive in many regions, and its use is regulated by food safety authorities. In Europe, it falls under the E number system, which categorizes food additives based on their functional properties. While E110 continues to be permitted, there is a growing movement among consumers advocating for natural alternatives. Many individuals prefer foods colored with natural dyes extracted from plants, fruits, and vegetables, leading to a shift in the market dynamics towards organic and natural choices.
The starting point for determining whether a food additive can be used without harmful effects is establishing the acceptable daily dose. The recommended daily intake is an estimate of the amount of additive in food or drinking water that can be safely consumed daily over a lifetime without adverse health effects.