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  • Educational initiatives around nutrition and ingredient awareness play a crucial role in this paradigm shift. By fostering a better understanding of food additives and their effects, consumers can make informed decisions about what they consume. Furthermore, governments and regulatory bodies must prioritize research into the long-term effects of these substances and consider stricter regulations for their use in food products.


  • Consumer awareness and demand for ethical sourcing practices are increasingly shaping the food industry. As such, products containing E120 may face scrutiny from consumers who prioritize vegan, vegetarian, and cruelty-free options.


  • Potassium sorbate has a wide variety of uses. This mild preservative has been valued for decades for its antimicrobial properties, and is an especially effective food preservative found in dehydrated meats, dairy products, and pastries. It’s especially common in dried fruit and is also often used to help preserve wine.

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