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  • Xanthan gum is a well-known polysaccharide widely used in the food industry for its versatile thickening and stabilizing properties. Derived from the fermentation of glucose or sucrose by the bacterium *Xanthomonas campestris*, xanthan gum is a natural product that has gained popularity not just in food applications but also in cosmetics, pharmaceuticals, and various industrial sectors. One of its remarkable functionalities is serving as an emulsifier, which is crucial in products that require the mixing of oil and water.


  • In response to these challenges, companies in the MSG market are focusing on transparency and educating consumers about the safety and culinary benefits of MSG. Marketing campaigns emphasizing the scientific backing and culinary versatility of MSG can help dispel myths and promote its usage in both home cooking and professional kitchens. Furthermore, embracing clean label practices and emphasizing the ingredient’s natural origins can appeal to a broader audience, particularly those prioritizing health and wellness.


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