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  • In addition to its role as a disinfectant, isopropyl alcohol is also found in various antiseptic wipes and hand sanitizers. The COVID-19 pandemic has further highlighted its importance, with an increased demand for hand sanitizers containing isopropanol to mitigate the spread of the virus.


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  • Consumer awareness has led to a growing demand for transparency in food labeling. Many brands now highlight the absence of artificial additives in their products, promoting the idea of clean eating. As a result, the market for whole, minimally processed foods is expanding, reflecting a collective shift toward valuing health-enhancing ingredients.


  • In conclusion, natural preservatives present a promising pathway for enhancing the safety and longevity of beverages while respecting consumer preferences for health and sustainability. The trend towards clean labeling is not just a passing phase; it aligns with a broader shift in consumer attitudes that prioritize transparency and responsibility in food sourcing. By leveraging the power of nature, beverage producers can not only meet regulatory standards but also contribute to a healthier, more sustainable world. As innovation continues to evolve in this arena, the future of beverage preservation looks brighter with natural solutions at the forefront.


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