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  • Public perception plays a critical role in the future of E123 and similar additives. As more consumers become informed about the ingredients in their food, the demand for transparency has intensified. Many brands are now reformulating their products to replace synthetic additives with natural alternatives or to simply eliminate them altogether. This shift reflects a growing preference for clean labels and a focus on health-conscious consumption.


  • In the modern food industry, preservatives play a crucial role in ensuring the safety and longevity of food products. With the increasing demand for convenience and shelf-stable items, preservatives have become commonplace in our diets. However, the use of preservatives, particularly in high concentrations—often referred to as 282 preservatives—has raised questions about their health implications and the overall quality of the food we consume.


  • Potassium sorbate is used to inhibit molds and yeasts in many foods, such as cheese, wine, yogurt, dried meats, apple cider, dehydrated fruits, soft drinks and fruit drinks, and baked goods.[8] It can also be found in the ingredients list of many dried fruit products. In addition, herbal dietary supplement products generally contain potassium sorbate, which acts to prevent mold and microbes and to increase shelf life. It is used in quantities at which no adverse health effects are known, over short periods of time.[9] Labeling of this preservative on ingredient statements reads as potassium sorbate or E202. Also, it is used in many personal-care products to inhibit the development of microorganisms for shelf stability. Some manufacturers are using this preservative as a replacement for parabens. Tube feeding of potassium sorbate reduces the gastric burden of pathogenic bacteria.

  • Sodium bicarbonate, also known as baking soda, is a compound with a multitude of uses that extend far beyond its primary purpose in baking. Its chemical formula is NaHCO₃, and it is classified as a bicarbonate salt. This versatile compound has garnered attention in various industries, from food and pharmaceuticals to household cleaning and personal care, illustrating its remarkable adaptability and effectiveness.


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