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Because potassium sorbate is so widely used, it can be difficult to avoid. You can reduce your exposure as much as possible by reading ingredient lists, or if that's not possible, limiting your intake of foods that tend to use the ingredient in general.

Consumer awareness regarding food ingredients is on the rise, leading to a growing trend for natural and organic foods. This shift has prompted many food manufacturers to seek alternatives to traditional preservatives like sulphur dioxide. Natural preservatives, such as ascorbic acid (vitamin C) and natural extracts with antioxidant properties, are gaining popularity. Additionally, methods like refrigeration, dehydration, and vacuum sealing are being employed to extend shelf life without relying on chemical preservatives.

Choosing the Right Supplier

According to comparative studies carried out by InfoCons over 6 years (2015-2021) on 60 egg dye products, potassium sorbate (food additive E202) was found in 19 of the egg dye products “analysed”. So, potassium sorbate (food additive E202), can be ranked as one of the most used food additives in the composition of egg dye products. In addition to potassium sorbate (food additive E202), sodium benzonate (food additive E211) appears in 23 of the products whose labels were analysed.

Understanding Water Treatment Chemicals

The move towards labeling transparency has also influenced the adoption of healthy preservatives. Consumers are increasingly drawn to products that are free from artificial ingredients and synthetic preservatives. This shift has prompted food manufacturers to explore natural alternatives that resonate with health-conscious shoppers. By embracing healthy preservatives, brands can not only cater to consumer preferences but also enhance their reputation for quality and integrity.