2024-08-06
What Is Potassium Sorbate?
We’re thrilled to see the world of clean beauty grow, and hope that you are, too! When it comes to beauty, more and more products are available every day – giving shoppers more cruelty-free and sustainable options.Despite the growth of this industry, there are a few issues that need some addressing. One such issue is unnecessary fear, which sometimes happens when an ingredient is misunderstood.One ingredient that comes to mind is potassium sorbate, which is used as a common preservative in makeup and food. While the name might not sound as familiar or straightforward as “organic lavender” or “cold-pressed coconut oil,” it’s not as scary as you might think.Did you know that potassium sorbate actually comes from a tree? That’s just the beginning! Let’s take a closer look at potassium sorbate, how this mild preservative is used, and how safe (or unsafe) it truly is to our health – plus its benefits in skin care and cosmetics.